EasyFinance

中文

HOME > Public Semina > Course Online

THE ADVANCED STUDY PROGRAM FOR CFO

In the rapidly changing market environment and with the competition growing intensely, the enterprise transforms into modernization and collectivization and the entrepreneurs are deep in thought: how to fully use resources, information and financial management and risk control tools of enterprise to consistently increase shareholder value, constantly optimize organizational capabilities, make ERM meet the requirements and make enterprise to be invincible in the development.
All of which confirms that the transformation of financial management system is immediate in the current environment. Resources, information and risk control management are all linked to financial management which has become the core part of business management. For building business model suitable for enterprise development, the construction and transformation of financial management system is crucial. When the entrepreneurs ask CFOs for help, they place greater demands on capability of CFOs. As a CFO, have you the same thought as entrepreneurs?
In the modern business environment and modern enterprise management system, ‘The Advanced Financial Management Study for CFO’ integrated with corporate strategic planning, elaborates the mission and position of CFO and the construction of financial management system suitable for business model. It illustrates how the financial personnel change from ‘the person who numbers off’ to ‘operation analyst’ and from the passive ‘financing housekeeper’ to ‘strategic manager’ and ‘future planners’. And it also illustrates how to construct and realize the mission and functions of CFO in the process of transformation.

Training Objectives

With forward thinking and authentic content, explore variability and trends of the development of financial management system and provide a comprehensive analysis of its evolution under the modern enterprise development
Having bright themes and a clear main line,four modules are designed to explain value creation and capability cultivation ways of CFO and promote finance team capabilities
Gain the initiative with foresight to build learning teams of CFO and create learning atmosphere by trainees’ interaction and walkthrough
With focusing on financial elites and sharing experiences, through fully exchanging experiences, make senior financial managers and senior executives grow and share together by means of seminars, lectures etc. and accumulate wealth for their career development as well

Training Attendees

CFO and senior financial managers
Other senior financial executives
Board members of group and other senior executives


	Training Outline

	Mission and Functions of CFO
	Objectives of financial management system in the modern enterprise transformation
	- Commercial environment and challenges the modern enterprises face
	- Financial management system links to corporate strategy
	Mission and functions of CFO in financial management system transformation
	- Promote the realization of corporate strategy
	- Lead finance organizational transforming process
	- Conform and design of financial management system
	- Establish mechanism for training finance team capacity
	The transforming path of financial management organization function
	- Financial management organization linked to corporate strategy
	- Financial organizational capacity building-up
	- Function transformation of finance in process management
	- The combination of financial indicators and performance evaluation
	Financial Management Capability Maturity Model (FMCM)
	- The five phases of FMCM
	- International advanced tools and methods to measure FMCM
	- FMCM matching up with corporate strategy and life cycle
	The roles and status of financial organization after transformation
	- Strategy executor and promotor
	- Value creators and guarders
	- Resource allocators and coordinators
	- Information collectors and delivers
	- The transformation of financial strategic role leads to finance division: high efficiency centralization and more flexible
	The foundation of financial organization transformation: Finance Shared Service Center (FSSC)
	- Significance of FSSC
	- Features of FSSC
	- Process of building FSSC
	Discussion: use FMCM to analyze financial organization capacity
	Corporate Strategic Planning and Financial Strategy Undertaking
	Basic concept of strategy: three core elements of corporate success
	The importance of strategy to enterprise: case sharing
	Introduction of strategic analysis tools and methods
	- External analysis
	- Internal analysis
	- SWOT analysis
	How to form corporate strategy and develop strategic objectives
	Introduction of strategic implementation tools and methods
	- Identify shareholder value gaps
	- Adjust value proposition of customers
	- Work out the schedule of value promotion
	- Determine value creation processes(strategic themes)
	- Promote strategic asset readiness
	- Determine strategic action programme and capital protection plan
	Comprehensive performance measurement tools
	- Performance indicators about finance
	- Performance indicators about customers
	- Performance indicators about internal process
	- Performance indicators about learning and development
	Visual strategic template
	- Finance: strategic balance of short-term and long-term conflicts
	- Customer: strategic foundation is value proposition of differentiation
	- Internal process: Create value for customers and shareholders
	- Learning and development: the intangible assets have to be consistent with strategy to create value
	Financial Management Report and Analyses System for Decision Making
	Establishment of financial management reporting system
	- Content of the financial management report
	- Financial management reporting system
	The core idea of financial management analysis
	- Analyze financial statement from the view of corporate management and operation
	- The core idea of financial statement analysis
	Core indicators of financial management reporting analysis
	- Growth index, profit index, turnover index, structural index
	- Data sources and analysis of financial management report
	- Financial index design according to corporations circumstance
	- Financial index decomposition and application in each department
	EVA management system and its analysis
	- The important contents of EVA
	- How to make the operators “think like a shareholder”
	Support business decisions and strategy execution with financial statement analysis
	Discussion: how to use financial report to provide decision information
	Budget Management System for Future Planning
	Budget management system for the future prediction and planning
	- The role of the budget management in corporate strategy execution and operation
	- Build effective budget management and control system
	- The key points in the transition from traditional financial budgeting to overall budgeting
	- The budget management with all staff participation
	The process management of budget management system establishment
	- Drafting logic and frame/flow
	- Preparation for a budget drafting guidance
	- Management of budget drafting-- Project Management
	- Communication and coordination among and within various departments
	- Analysis of the most frequently encountered problems during budget drafting
	- Zero- based budgeting(ZBB): starting from demand analysis
	Effective implementation of budget management system and tracking
	- Why does budgeting disconnect from implementation
	- How to draft budget to ensure effective implementation
	- Effective policies, procedures and execution methods that guarantee the budget implementation
	Working Capital Management System in Whole Value Chain
	Basic management models of Working capital
	- Working capital management is the focus of finance management
	- The theoretical basis for working capital
	- Elements and model of working capital
	- Use working capital to analyze enterprise management mode in detail
	Working capital management system linked to strategy
	- Corporate strategy decides management style and target of working capital
	- Working capital management system linked to group strategy
	- Working capital management with whole process and value chain and value creation
	- Working capital management with whole process and value chain and risk control
	Financing management in working capital management system

	- Credit financing
	- Main modes of commercial credit and case study
	- Private equity financing
	- Capital market financing
	Overall Enterprise Risk Management System
	The framework and role of risk management system
	The importance of corporate governance environment and organization
	Risk identification and assessment
	- Risk assessment methods and tools
	- Identify key risk areas according to the business cycle
	- Risk control key areas of risk management
	The key areas of process reengineering and optimization
	- Contents of process re-engineering
	- Tools of process re-engineering
	- Problems to be paid attention in process optimization
	Establish monitoring mechanism of comprehensive risk management-- internal audit
	Risk management policies and systems -- internal control manual
	Discussion: how to establish comprehensive risk management system
	Value Management of Corporate Investments and Acquisitions
	The importance of investment decision to enterprises survival and development
	The roles and functions of CFO and financial department in the investments and acquisitions
	Financial department is a key department for investment management
	- How to use valuation model better—how does Fortune 500 companies have investment evaluation
	- To be a good goalkeeper-- how to tell if the predicted data provided by business department is reliable
	- Tracking and evaluation of investment projects-- there must be something has been ignored
	- The financial department is not only " calculators "—how to use valuation tools to find the best investment options
	- Project assessment process—“Reform needs the guarantee system”
	Value management in mergers and acquisitions
	- Strategic considerations in mergers and acquisitions-- What kind of mergers and acquisitions create value for shareholders
	- Enterprise and industry—a small tool to help select target
	- Considerations in the process of mergers and acquisition
	- Valuation of merger and acquisition projects-- corporate value management
	- Post-assessment of merger and acquisition projects
	Tax Management to Create Value
	Tax risk control and value creation
	- The establishment of an internal tax control system
	- The identification and assessment of tax risk
	- Tax risk control in business decision-making
	- Tax controversy and negotiation
	- Tax planning and risk analysis
	- The balance of tax planning and risk control
	- Tax risk and tax audit risk
	Related knowledge of tax planning
	- Motivation of tax planning: decrease the cost of tax, realize zero risk in tax and gain time value of capital
	- Essence of tax planning: Ex ante, compliance and feasibility
	- Fundamentals of tax planning: professional, legal basis and adjustment of business models
	The platforms and techniques for tax planning
	- Price platform, favorable platform and loopholes in the platform
	- Blank platform, flexibility platform and avoidance platform
	- Technique platform: Application of tax reduction, tax avoidance, tax refund and tax credit
	Leadership and Organizational Ability of CFO
	Cultivate organizational ability of strategy implementation
	- The importance of strategy and organizational ability to enterprise
	- Definition of organizational ability
	- Build thinking framework of organizational ability
	- Case study
	The use of organizational ability framework
	- Case study: the challenges of a strong organization
	- Personnel and division of their roles for building organizational ability
	- Application practice of organizational ability
	The cultivation of employee capabilities
	- How to cultivate employees’ capabilities
	- Talent outsourcing strategy
	- How to retain the key talents
	- How to cultivate talents
	- How to eliminate the employees with poor performance
	- Case discussion: talent training strategy of a large group
	The Plan of CFO for Team Building and Capacity Development
	Quality requirements of talent with the financial organization's mission
	The team leader role of financial managers
	- Inspire: opens a window (broaden views with a long - term planning)
	- Support: build a platform (provide platform for learning)
	Competency model of finance team—advanced chart of job skills
	- Common skills: organization, communication and execution
	- Special skills: steps of special skills in each module
	The finance team value based on the external contribution and the staff development
	Build learning organization
	- Error convergence—learn from previous error
	- Knowledge sharing—share professional knowledge
	- Study and discussion—balance and integration of doing and thinking
	- Mechanism for exchange—personnel structure and knowledge level
	The improvement of finance soft power
	- From fragmented to the whole (Combination of theory and practice)
	- From disorder to order (management with CHECK LIST)
	- Combination of point and area (prevention and applications with learning from previous error)
	- Generality and individuality (exercise digital sensitivity from the details)
	- From ambiguity to clear (build the capacity of frame model)
	- From tangible to intangible (figure leads the business and finance—the invisible hand)
	Practice and Telent Show of CFO’s Capacity
	Combined with practice of trainees, sum up and refine the knowledge acquired in the form of seminar, salon, symposium, etc..
	- Keynote lectures: select a topic to make a speech by 4-5 trainees
	- Guest lectures: invited guests to have lectures and interact with trainees
	- Working experience sharing: unlimited topics, 2-3 participants
	Lectures and experience sharing 2-3 times (Select from the following topics)
	- Development trend of the macroeconomic situation and financial management
	- Financial executives leadership
	- Finance create value
	- Corporate strategy planning
	- Experience sharing of investment practices
	- Experience sharing of mergers and acquisition
	- Communication and team work
	- Chinese culture and fortune life