When we drive on a super highway, we need to keep our engine running at high speed whilst maintaining a clear mind. This means you need to keep one eye on the road and the other eye on your dashboard. It is the same for business people when they make a decision. The decision maker of a company needs to pay attention to the company’s financial statements and, in addition, they need to understand the problems and analyze the trends based on the limited data available on a financial statement. It is the same with investments and acquisitions, in that we need to analyze the financial statement of a targeted company. From this it helps us to understand our target and whether it is worth the investment. When a company claims swift increases in sales we need to scrutinize its financial statements. Does good revenue indicate a solid financial status? When we are obsessed with sales and profits, do we pay enough attention to the cash flow of a company? We should also wonder if the financial data and indicators are reliable. When a cash flow ratio and liquidity ratio all look normal, you never know if risks may be accumulating.
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